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Digital Marketing Certification Training ( L019 )

4.5 + (25,859) Students Ratings

IQ Training’s Digital Marketing course will help you understand various digital marketing modules like Keyword Planning, Search Engine Optimization, SMM, SEM, Email Marketing, Affiliate Marketing, Google webmaster tools or Google search console and Google Analytics.

Course Price :

₹20,696
₹22,995
10%
off
Available

Live Instructor

Available

Self Paced

Think Bigger Advantage

Live Online Classes

All our Classes are Live Instrucotor led online sessions. You can attend at the comfort of your place and Login to our Classes.

LMS (Learning Management System)

LMS will help you to organize your all training material, session videos and review at later date. You can access LMS anytime and review your completed classes. If you miss any class, then you can review the missed class in LMS.

Flexible Schedule

For some reasons, you can not attend the Classes, we can enroll you in the next possible classes. we assure flexibility in class schdules.

Lifetime Access to Learning Platform

You will get Lifetime free access to LMS(Learning Mangement System) You can access all Videos, class room assignments, quizzes, Projects for Life time. You will also get free video sessions for Life time.

Highest Completion Rate

We have the highest course completion rate in the Industry. If you miss a class, you can opt for the missed class in different batch. We assure you the best training possible for you to succeed.

Certificate of Completion

We provide you the Industry recognized Certification of Course completion This certificate will sometimes helps you to get reimbursement of training expenses by your company.

Training Schedule
Batch Start Date Days of Training Weekday/ Weekend Timings
07-Mar-2020 Available SAT & SUN (6 WEEKS) Weekend Batch 11:00 AM - 02:00 PM (EST)
 
 
 
 
 

Course Curriculum

Learning Objectives - This module deals with the introduction of digital marketing, Google Analytics, Webmaster tools, and Sales funnels. 

Topics

  • Digital Marketing Introduction 
  • The 4-Cs of Digital Marketing
  • Customer Persona
  • Comparison of digital marketing and offline marketing
  • Google Analytics Introduction
  • Introduction to webmaster tools.
  • Introduction to sales funnels. 

Handouts

  • Common Ecommerce terminology 
  • Customer Persona template

Learning Objectives - In this module, you will learn what SEO exactly means and learn how to collect keywords and drive traffic to your website using those keywords.

Topics - 

  • Introduction to SEO
  • Inbound Vs Outbound traffic
  • Keyword Planning
  • Domain Authority
  • Page Authority

 

Handouts 

  • List of Keyword research tools 
  • Keyword research plan

Learning Objectives - In this module, you will learn how to drive organic traffic to your website and for ON-Page SEO we will learn how to use webmaster tools.

Topics - 

  • Understanding how Google search works
  • On-Page SEO
  • Optimizing Text
  • Optimizing Images Using Meta Tags
  • URL Structure
  • Redirects
  • Handling duplicate content
  • Site Speed
  • Using Webmaster tool for On Page SEO. 

Handout 

Tools to be used for On-Page SEO

Learning Objectives - In this module, you will understand how to drive traffic to your website by using OFF-Page techniques like Link building, and many other OFF-Page techniques. 

Topics - 

  • Off Page SEO
  • Link Building Technique
  • How to get Backlinks
  • How to build content for Backlinks 
  • Using media and PR for Backlinks
  • Internal Linking
  • Using Webmaster for Off Page SEO
  • Using SEO Powersuite to track keyword Ranking

Handouts  

Summary of link building techniques

Learning Objectives - In this module, you will understand how Social Media channels helps in driving Organic traffic to your website.

Topics - 

  • Introduction to Social Media 
  • How to get referral traffic from other sites 
  • How to get Social Media referral traffic
  • Driving referral traffic from Facebook, LinkedIn, YouTube, Twitter 
  • Other sources of Organic traffic. 

Handouts 

  • Social Media Engagement guide 
  • Using Audience and Acquisition reports in GA.

Learning Objectives - Here this module will make you understand how traffic drives to websites with paid ads.

Topics - 

  • Running ads on Facebook, LinkedIn, YouTube and Twitter. 
  • Using Google Analytics to track these paid campaigns. 

Handouts

Social ads best practices

Learning Objectives - In this module, by using paid advertising you will learn how to increase traffic and visibility to your website.

Topics

  • Introduction to Google search ads, 
  • Sources for paid traffic, 
  • Creating Ads in Google AdWords, 
  • Display advertising, 
  • Creating and Managing your Ad Campaign. 

Handouts 

Search ads best practices

Learning Objectives - In this module, you will learn the importance of Email Marketing and understand how email campaigns help in improving sales of your business.

Topics

  • Introduction to Email Marketing
  • Email Marketing Cycle
  • Building Email List, 
  • Creating a lead magnet 
  • Setting up a squeeze page
  • Tackling spam
  • Effective Content strategies
  • Tips to improve conversion. 

Handouts

Email Marketing Handbook

Learning Objectives - In this module, you will learn various Affiliate techniques and understand how affiliate marketing techniques are helpful in driving traffic to your website. 

Topics - 

  • Introduction to Affiliate marketing
  • How Affiliate Marketing Works
  • Major Affiliate Marketing channels
  • How to set up and run Affiliate Marketing
  • Making money from Affiliate Marketing as a blogger. 

Handouts

Affiliate Marketing best practices

Learning Objective -  In this module, you will get in-depth knowledge on basics of Google Analytics, you will understand the importance of various dimensions & metrics in google analytics. 

Topics

  • Introduction to Google Analytics
  • Introduction to sales funnel 
  • Using Google Analytics to understand visitor behavior
  • Heat Maps
  • Introduction to Landing Pages
  • Using Unbounce to create an effective landing page. 

Handouts

  • Sample sales funnels 
  • Landing page creation guide

Learning Objectives - Using Google analytics, you will learn how to set up goals and track website performance. 

Topics - 

  • Conversions & Goals
  • Ecommerce Analytics
  • Multi Channel Funnels
  • Adwords Analytics
  • Tracking website performance using Google Analytics 
  • Tracking form submissions and clicks using events 
  • Optimizing the overall campaign performance. 

Handouts

  • How to setup and track E Commerce 
  • How to setup and use events

Learning Objectives - In this module, using funnels and analytics you will learn how to increase your revenues.

Topics - 

  • Introduction to Enhanced Ecommerce in Google Analytics
  • Learning from your competitors
  • Using Tools for competitive analysis. 

Handouts

  •  How to setup enhanced ecommerce 
  •  Using Enhanced ecommerce reports 
  •  Competition Analysis template
Like the course? Enroll Now

Structure your learning and get a certificate to prove it.

Course Details

After completion of all the modules you should be able to 

  1. Understand the strategic approach of Digital Marketing.
  2. Understand how Digital Marketing is useful for branding and sales 
  3. Understand its advantages & limitations 
  4. Learn how to use various tools and techniques
  5. Blend digital with offline marketing 
  6. Plan & manage digital marketing budget
  7. Manage Reporting & Tracking Metrics 

This course is suitable for individuals who are very keen to learn digital marketing techniques to build a brand and grow sales of your business.

Knowledge in Marketing and familiar with the Internet.

Digital Marketing Certification Training Ceritficate

Digital Marketing Certification Training Reviews

25,859

Total number of reviews

4.5

Aggregate review score

80%

Course completion rate

Digital Marketing Certification Training Features

Live Online Classes

All our Classes are Live Instructor led online sessions. You can attend at the comfort of your place and Login to our Classes.

LMS (Learning Management System)

LMS will help you to organize your all training material, session videos and review at later date. You can access LMS anytime and review your completed classes. If you miss any class, then you can review the missed class in LMS.

Flexible Schedule

For some reasons, you can not attend the Classes, we can enroll you in the next possible classes. we assure flexibility in class schedules.

Lifetime Access to Learning Platform

You will get Lifetime free access to LMS(Learning Mangement System) You can access all Videos, class room assignments, quizzes, Projects for Life time. You will also get free video sessions for Life time.

Highest Course Completion Rate

We have the highest course completion rate in the Industry. If you miss a class, you can opt for the missed class in different batch. We assure you the best training possible for you to succeed.

Certificate of completion

We provide you the Industry recognized Certification of Course completion This certificate will sometimes helps you to get reimbursement of training expenses by your company.

Like the course? Enroll Now

Structure your learning and get a certificate to prove it.

Digital Marketing Certification Training FAQs

You will never miss a class at IQ Online Training! You can choose either of the two options:

  1. View the recorded session of the class available in your LMS or
  2. You can attend the missed session in any other live batch.

After the enrolment, the LMS access will be instantly provided to you able to access for lifetime which includes complete set of previous class recordings/PPTs/PDFs/assignments. You can start learning right away.

Your access to the Support Team is for lifetime. Our team will help you in resolving queries, during and after the course.

Yes, once enrollment has done for course. Access to the course material will be available for lifetime.

You can Call our support numbers listed in site OR Email us at info@iqtrainings.com.

You can view in-depth class sample recordings before the enrollment. Experience the complete learning instead of a demo session with our expertise.

All the instructors are Industry experts with minimum 10-12 yrs of relevant IT experience. They are subject matter experts and are well trained for providing an awesome learning experience to the participants.

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